In keeping with the outdoorsy nature of my brand, focusing on rock climbing and the home city of the brand, I took inspiration from the salt pans of salt lake city, Utah in America. The striking colours of the slat pans are reminiscent of the colours found in black diamond products as well as some of the bright colours found in south African culture. The curves of the slat pans are incorporated into the interior, creating soft curves and a dynamic space. The psychology behind curved lines creates a sense of movement, contentedness, protection and comfort this creates a calm yet dynamic working environment. The choice to use curved lines contrasts the angular logo which invokes a feeling of energy, power and strength.

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